Until now, the characters in conventional AR games could not differentiate between objects in the real physical space and virtual 3D objects, resulting in overlap of the two. With this platform, visitors will also be able to navigate to different attractions within a venue, which can function as an effective marketing tool. The new ‘4DX AR’ platform introduces an indoor navigation system that will allow users to enjoy a game without any lags or interference unlike conventional AR games currently in the market. Meanwhile, the company has also unveiled an indoor AR platform that can bring mobile games to public spaces such as cinemas, shopping centres, and theme parks. ScreenX has now grown to 289 screens in 30 countries.
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In 2014, the company introduced ScreenX, a 270-degree multi-projection immersive cinematic platform which expands the movie scene onto theatre sidewalls. Today more than 700 movies have been screened in 4DX with 723 theatres now in operation across 65 countries. 4DX is the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilises all five senses.ĬJ 4DPLEX introduced its 4DX theatre concept in 2009, with motion-based seating and signature effects optimised by a team of skilled editors. ScreenX utilises the entire auditorium space to provide a panoramic movie-viewing experience without the aid of VR glasses. With over 1,030 cinema installations combined, the company’s ScreenX and 4DX are globally recognised premium movie formats.
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